Why Rosca de Reyes Is Suddenly Everywhere - And What Actually Matters
1. Why this topic is everywhere right now If you live in or follow communities with Mexican or Mexican-American roots, Rosca de Reyes is suddenly all over your feeds. Bakery lines, price debates, viral photos of oversized breads, and jokes about “who got the baby” are circulating rapidly. The timing isn’t mysterious. January 6 marks Día de los Reyes, a traditional celebration tied to the Epiphany. What is new is the scale of attention: social media amplification, Yelp-style rankings, and newer “luxury” or filled versions of the bread have turned a familiar tradition into a trending topic. ...